August 5th & 6th 2017

The Lifeguards of South Jersey and the Susan G. Komen® Central and South Jersey are preparing for the second annual “Cure at the Shore”.  The event will take place this summer on the weekend of August 5th & 6th at the beaches of the Jersey Shore.

The Lifeguards of South Jersey will wear the pink “Cure at the Shore” t-shirt and the same t-shirt will be available to the public for a $10 donation to the Susan G. Komen® Central and South Jersey.  The goal is to “PINK OUT”  the Jersey Shore.   100% of the profits will go to the Susan G. Komen Foundation fight against breast cancer.

The Idea


Senior Lifeguard, Martin Hagan of the Wildwood Beach Patrol is credited with the initial concept of  “Cure at the Shore.”

“I just think that lifeguards put a lot of effort into training and preparation for their beach patrols.  Lifeguards are also in the eye of the public, so if we could raise awareness for such a great cause, it is a win-win for everyone.”

“I initially thought the idea of “Cure at the Shore” could be applied to an individual event such as a long distance row, a run, or a swim, but with help from my Chief and Captain, it expanded into a much broader concept that will involve a lot more people and hopefully raise a lot more money for the Cure.”


Beach Patrol Partners

  10 9
8  7 6
5 4 3
2  2015_ACBP_logo  01