August 5th & 6th 2017

The Lifeguards of South Jersey and the Susan G. Komen® Central and South Jersey are preparing for the second annual “Cure at the Shore”.  The event will take place this summer on the weekend of August 5th & 6th at the beaches of the Jersey Shore.

The Lifeguards of South Jersey will wear the pink “Cure at the Shore” t-shirt and the same t-shirt will be available to the public for a $10 donation to the Susan G. Komen® Central and South Jersey.  The goal is to “PINK OUT”  the Jersey Shore.   100% of the profits will go to the Susan G. Komen Foundation fight against breast cancer.

The Idea

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Senior Lifeguard, Martin Hagan of the Wildwood Beach Patrol is credited with the initial concept of  “Cure at the Shore.”

“I just think that lifeguards put a lot of effort into training and preparation for their beach patrols.  Lifeguards are also in the eye of the public, so if we could raise awareness for such a great cause, it is a win-win for everyone.”

“I initially thought the idea of “Cure at the Shore” could be applied to an individual event such as a long distance row, a run, or a swim, but with help from my Chief and Captain, it expanded into a much broader concept that will involve a lot more people and hopefully raise a lot more money for the Cure.”


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